CAR SEATING - PRODUCT DEFINITION CASE STUDY

OVERVIEW

Seating Design for Entry Level Car
Think Design was approached by a leading Car Seating brand for developing design cues for a upcoming Entry level car seats. Since the brief was not clear and comprehensive enough to propose cues, Think Design proposed to conduct research activities in order to understand car seating, from User’s point of view.

Think Design conducted Field research, User Interviews (PAPI), Internet Research and CMF research to finally propose a range of design cues/ proposals. At the end of the project, Think Design documented research data, qualitatively and quantitatively

An extensive field research was conducted to gather information about the users and the specific requirements. This data proved helpful for our further design process.

PRODUCT DEFINITION

• Combination of Warm Greyish Brown PVC Grey Fabric
• Central areas of Seat and Backrest are emphasized with Grey fabric with emphasized: comfort breathing

• This direction proposes to interest users who aspire to buy Leather Seats
• Completely Warm beige Fabric Seats with Embellishments in Bright Orange PVC. Embelishments have emphasized pores to indicate breathing