More reasons to believe
Organisations that embrace Design Research have a deeper understanding of their users and their needs… more importantly, they would have answered why, what and how
Design Research helps you understand your users better. Understanding your users will immediately lead to meaningful innovation that is more likely to be adopted.
Investing in Design Research before your innovation initiative is much cheaper compared to investing in megabucks, convincing your users to adopt your innovation.
Validate early on
Design Research is a powerful tool to validate your intent, before you even Design. By employing right methods, Design Research can expose you to your moment of truth.