COLORBAR SHOP IN SHOP: HYDERABAD CENTRAL

Colorbar is a leading cosmetic brand in India with almost 50% YTD growth. It has 4% market share in India and 9% in North India. Think Design and Idendesign Strategies (ISPL) have collaborated to provide continuous design support for the brand, since it began operations 4 years ago. As part of the programme, Think Design and Idendesign Strategies Identified, Conceptualized, Designed, Developed and Supported Colorbar’s retail presence throughout India.

Colorbar unveiled its shop in shop unit in Hyderabad Central in March2010. This was strategically planned and located centrally, to create maximum impact. The challenge here was to accommodate maximized planogram in minimum space available.

SHOP IN SHOP

The shop in shop has been designed to create maximum impact in the space, from wherever it is seen. Think Design could achieve this and the results are very obvious. At any given time during the day, this shop has maximum footfall in its category.