Dispensing sytem for wrigley
Wrigley enjoys unequivocal presence and visibiliy in Indian market, through their impeccable product range. The company has also invested regularly in Retail formats to gain competitive edge.
In 2007, Wrigley required help in design and development of second generation retail systems. Taking cue from the formats developed earlier, Thinkdesign Collaborative proposed solutions that would truly mark their arrival through serious retail presensce.
Thinkdesign Collaborative proposed a modular, stackable, flexible and versatile retail system.
Our Involvement
Concept and Design, Engineering, Documentation, Product Communication
GLIMPSES OF retail system
1. Entire system is defined with the help of a modular tray(sub-assembly) which is made by assembling injection moulded transparent element, each one with its own functional and aesthetic purpose.
2. Modules of trays are assembled together with the help of metal framework, which in principle, has been borrowed from time tested innovation of Wrigley.
3 and 4. Innovative tamper evident feature ensure that number of candies remained intact till it reaches the retailer. This clip also makes sure, consumers cannot flick the candies easily
5. Currently, Wrigley candies are retailed in 3 Module and 2 Module versions of retail system developed. Future holds many more possibillites
CONTACT US
Need assistance for your project, Contact us: hari@thinkdesign.in
Call : +91 11 41318387, +91 40 40212421
