EMPOWER PACKAGE IDENTITY
Empower stands for Enabling Marketing of Products of Women Entrepreneurs. Products sold at ‘EMPOWER’ are directly sourced from women Self Help Groups (SHGs),which includes etikoppa toys, kondapalli toys, kalamkari, Leather Puppets,from rural Andhra Pradesh.In its mandate to develop social infrastructure and enhance the quality of life of communities this is the next step forward having ventured into setting up retail store Enabling Marketing of Products of Women Entrepreneurs.
Our Involvement
Logo Design, Identity, Package category, Design Process and implementation, Brain stroming, Sketches, Prototypes, Packging Graphics, Printing Coordiantion.
IDENTITY DESIGN
EMPOWER is a unique initiative of GMR Varalakshmi Foundation (Corporate Social Responsibility arm of the GMR Group) to enable marketing of hand-made products made by women Self-Help Groups (SHGs) from Andhra Pradesh, and eventually from across the country.
DESIGN PROCESS
STATGES
1. Categorization
2. Design / Structure / Intervention
3. Art work
4. Vendor (Making, Printing)
5. Indexing for Production
PACKAGing skecthes
