VISIONTEK - WEB SITE strategy
VISIONTEK is the brand for all products made by Linkwell Telesystems Pvt. Ltd. The product line comprises of PCO/Payphones, Fixed Wireless Terminals, Transaction Terminals, Modems, Data Converters and Software products.
REQUIREMENT
Visiontek approached Think Design to conceptualize, design and create a new user friendly website following the brand guidelines, which would help increase the capabilities of online marketing an d product sales. The company needed a website with usable interface providing space for showcasing all the verticals of the company.
The company’s existing site had a poor navigation system and more inactive look and feel. Visiontek sought to redesign the site with an overall change of interface with enhanced user experience.
CHALLENGE
The existing site has missed out key features which are crucial for the business of the company. Apart from the information, there were few other issues pertaining to design that went unnoticed.
- Poor Navigation
- Inconsistency in designs and Layouts
- Poor Visual Design.
- Poor Image Quality
- Improper usage of Brand guidelines.
Showcasing all the company features with parallel focus on the web marketing has been an initial challenge.
Finally, the pixel perfect visual designs were arranged as per the flow and given to the developers and coordinated to get it implemented.
Our Involvement
Enquiry, Study, Observation, Task analysis,competitor study, questionnaire, information architecture, Navigation design, Visual design, implementation, testing, SEO coordination, Release.
CONCEPTS
SOLUTION
Think Design started the project with an initial study of existing site. Parallel to this, a competitor study was made by observing websites of similar companies. On the basis of the observation Think Design developed few models for review with the company. Later more information was gathered from stakeholders, managers and marketing team in order to incorporate business features in website.
Preliminary design process started off with a questionnaire, to know the client expectations. As the information gathering and task analysis went parallel, our team worked on the information architecture.
The new website ensured a rich brand experience that can cater the customer needs by promising the best service for years. The incorporation of all the verticals, information, images, downloads, contacts, forms, queries and many other add-ons resulted in refreshed VISIONTEK WEBSITE.
RESULT
The launch of website enlarged the scope of customer flow and also elevated the company profile online. Besides being redesigned with site aesthetics , the website also followed many other guidelines from company’s business perspective.
CONTACT US
Need assistance for your project, contact us: rama@thinkdesign.in
Call : +91 40 40212421, +91 11 41318387
