While most of the world hasn’t yet figured how to measure design outcome, we took a step back and asked ourselves, what are those indicators that tell us we are getting our design right? We have developed twenty such indicators that work in various contexts.
KPI led design is the big deal... because, the outcome of design could be highly strategic or barely tactical or anything in between: it’s upon us to choose how we want to do it!
Choosing the right indicators is the starting point. Tracking and measuring those is a continuous activity... if we don’t choose indicators right, we could be spending time until eternity, chasing something trivial.
KPI led design is designed around your leadership’s challenges. Through several years of UX Practice, we developed about 20 indicators that address your top level concerns.
As its name suggests, KPI led design is meant to deliver measurable business results, leading to better ROI justification.
Workshop is always a good starting point. We discuss performance indicators in the light of user data, empirical knowledge or first hand research insights .
We follow it up with a strategy to go after those indicators: Making choices and informing where we are headed.
Setting a baseline measure for each of the chosen indicators inform us where we stand. We then probe deeper and select what matter to us most.
By clarifying future goals against baseline measures, we will be making our efforts potentially measurable.
Performance indicators guide what and how we design. By iterating, testing and refining, we arrive at optimal design that satisfies our performance criteria.
We now arrive where we wanted to, through strategic insight, design iterations and user validation.