product definition

Product Definition involves analysis of Research/ Study/ Comparison data and establishing Brief that would guide in the design development process. through this service, we aim to refine raw, un organized and vague data obtained from sales/ marketing/ research teams into comprehensible design cues.

APPROACH

In order to reach a definition, our team works on refining data to establish definable, comprehensible elements that would be easy to understand and kick start design process.

Aim of this service is to eliminate ambiguous interpretation of data by individual designers and place them at a common platform. It is a very critical phase in design development process since, we believe that a designer’s individual experiences and stimuli might leave ambiguous data to individual interpretations and hence, inconsistent solutions.

DELIVERABLES

Depending on the project, deliverables might include:

Design Brief (written explanation)
Visual Brief (Mood boards, concept sketches, references etc.,)
Design Concept (Concept models/ visualizations to cue designers)
Engineering Standards (depending on whether a project requires engineering innovations or not)
Any other crucial information required to help avoid ambiguities in design process.

WHO WOULD BENEFIT FROM THIS SERVICE?

With a right design brief set in place, it is a win-win situation across departments in a company. This service specifically helps companies in the areas of Automobile, Household appliances, Consumer electronics, Gaming and Mobile equipment etc., or any design project where multiple designers with varied expertise are expected to play pivotal roles.

A design brief is a document of understanding among design, engineering and marketing departments of a company. This service empowers all the stakeholders in these departments to have a common platform for realizing project’s goals.

OTHER INDUSTRIAL DESIGN SERVICES

FEATURED PROJECT

Packaging Design - Personal Care: The project’s objective was to generate design cues to help the company’s local and global counterparts, come to a common platform of understanding.
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