research
Research forms a indispensible process of most of our design projects, at Think Design. We currently offer exclusive research services to help our clients understand their User. Further, our Global network helps understand user requirements, trends and backgrounds in International markets.
Through our International partner, Trinity Co. Ltd, Think Design unveils its Publications section where clients can preview and access precious information that has been compiled and analyzed over years.
RESEARCH METHODOLOGIES
EXCERPTS FROM FIELD RESEARCH
RESEARCH METHODOLOGIES
Think Design broadly classifies its activities into Research for Design, Research about Design and Research through Design.
Research for Design, popularly known as Design Research is a combination of processes like ethnography, PAPI, CLT, Personas, Focus groups, CFM Research etc., Think Design works by working out the right combination of processes to realize objectives of research exercise.
Research about Design is a methodology that helps understand background, stereotypes and mindsets of users by understanding background of design in history over a specific span (boundaries are however, fuzzy). It may involve deep digging into history of art, design and fashion studied and analyzed over a wide span of time. The process is highly analytical and need expertise in understanding and relating various cultures that are being studied.
Research through Design is a relatively new methodology, but proven to generate reliable information. Various processes involved could be Focus groups, Participatory Design, CLT Research etc., Objective of this activity is to test concepts by directly interfacing with target groups. It is very critical to follow stringent recruitment processes in order to obtain reliable information.
WHY DO WE NEED RESEARCH?
Research as an inherent process of design is becoming increasingly important to be applied in today’s dynamic markets. As companies are fast adapting to “Outside In” approach, research methodologies have become indispensible part of design process to understand the User.
Companies that have adopted research as a inherent part of design processes have proven track record of creating successful innovations. Organizations that are willing to understand and listen to the user have to invest in research. It is imperative.
Please view our case studies section for preview of research methodologies.
CONTACT US
If you are looking for services in Research, please write to: hari@thinkdesign.in , rama@thinkdesign.in
Call: +91 11 41318387, +91 40 40212421
KEY BENEFITS
DELIVERABLES
Depending on objectives of research activity, Think Design may propose one or combination of the following deliverables:TIME LINES
