UPDATES
KLF Nirmal launches range of refreshed packaging design
May 2011
KLF Nirmal, India's second largest coconut oil brand, has launched its refreshed identity and packaging designs. Think Design played a pivotal role in strategizing packaging identity and realizing them across 14 different SKUs and variants. With the launch of refreshed identity, KLF grew stronger in its key markets and gained further visibility, aspirational value and user confidence. "Key challenge here was to appeal to KLF's prospective new consumers and at the same time not ignore its already perceived values by existing consumers. We did this by formulating what we call Ten Commandments of creating Coconut Oil packaging design ... through extensive consumer, trend and trade research"
Design Mile award for “Future Bathrooms”
Design Mile Magazine, APRIL 2011
Dipesh Parmar of Think Design wins Home Review Design Mile award for “Future Bathrooms”. As part of his competition entry, he designed a future bathroom that uses resources judiciously in order to conserve waste water and re-use it for flushing. Laboring over the fact that a single user utilizes atleast 50 litres of water to perform basic grooming practices, of which 20 litres are flushed down the drain with every shower or bath, he decided to do something that would provide people an option of expending less water at the end of the day.
To view the article in detail, please click here
VIDEOCON ULTRASLIM TELEVISION RANGE LAUNCHED
21 OCTOBER 2010
Videocon launched its new range of Ultra Slim Television. Think Design helped the client design develop four such televisions. The project involved Think Design to understand and analyze trends and movements in consumer electronic market, map the future possibilities and propose directions for movement of Videocon range.
Among other methods, the process deeply involved Trade Research, User Research and Trend Research.
Aircooler paper model
08 October 2010
Think Design applies one of the most forgotten but effective prototyping techniques for an upcoming project! The project, which requires sheet metal parts to be fabricated was best conveyed in a fully developed paper prototype. What more,this becomes ready reference to develop tools!
Find out how we can innovate for you with our unique approaches, that can be time saving, cost effective and highly efficient.
Call +91-11-41318387 or mail to: hari@thinkdesign.in
SETTING RETAIL ON FIRE
POP Today Magazine, OCTOBER 2010
Excerpts from the article: Coca Cola Burn entered the growing energy drink market with its new drink Burn. The chic and young personality of the produt was reflected in the state-of-art POP displays at retail, Coca Cola deployed a Floor stack unit (FSU) made of wood. The Burn logo, i.e. the flame and the name burn were stylishly carved at the center and the floor stack aesthetically stocks the product.The Floor stack with its gigantic size and suave design culminated to be a high visibility retail design element.
To view the article in detail, please click here
WILLINGNESS TO CHANGE IS DRIVING CATALYST FOR DESIGN DEVelopment
SEARCH Magazine, JUNE 2010
Evolution of Industrial Design in India. Theoretically, industrial design has existed in India since centuries in the form of handicraft. Indian handi craft sector is still alive and strong in its fundamentals. However industrial design as we know today, is only few years old in India and still evolving. In addition most of the successful typical 'Indian product have not been designed in India, but designed elsewhere and adapted to Indian Needs.
To view the article in detail, please click here
BURN ENERGY DRINK LAUNCH: THINK DESIGN'S INTERVENTIONS
23 JUNE 2010
Think Design helped Coca Cola India in the launch of its prestigious brand, "Burn". Our design interventions were in the form of Floor Standing Units (FSUs), Customized Visicoolers, Table top dispensers etc., While it was important to position this product as a "Premium Soft Drink", it was equally important to achieve high visibility and usability, given that this segment is cluttered with offerings from competition.
Think Design achieved this by going low on merchandise and high on imagery. Further, SKUs are placed at a convenient height to "grab" easily and aid in immediate impulse purchase. For further details, click here
Godrej U & Us launched
10th May 2010
Godrej inaugurated its first U&Us store at Thane, Mumbai. U&Us is a new line of business under the umbrella of “Godrej Interio” with unique offerings that didn’t exist in Indian furniture market before. Think Design’s intervention in the project started when the “idea” was originally conceived till the successful launch of the product line.
Currently, more than 1000 product combinations are being offered in six varied platform designs totaling about 96 unique product offerings. Entire project was completed in a period of 18 months. For further details, click here
Colorbar Shop in Shop
01st April 2010
Colorbar’s shop in shop was unveiled in March 2010 at Hyderabad Central. It was strategically planned and centrally placed around an existing pillar to create maximum impact. The challenge was to maximize the planogram in the limited space available. Also, it was required to design the shop in shop in such a way that it can stand by itself without taking any support from the pillar inside it. Think Design’s engineers worked out a unique structural solution to the challenge.
To view further details of the design, click here
Visiontek Biometric POS terminal
27th March 2010
Think Design is proud to announce the release of Biometric Point of Sale Terminal, by Visiontek. It is one of a kind product which ensures transaction through finger print authentification. It comes with in-built finger print scanner is specially designed to address NREGA, Microfinance and PDS Segments with biometric authentication for beneficiary transactions. The finger print sensor has been conveniently placed for easy user access, by positioning it at the highest point of the device and top-right corner for convenience.
To view further details of the design, click here
Colorbar Flagship store unveiled
07 August 2009
Think Design is proud to present its design solution for first Colorbar Flagship store… Through this, we have set a new benchmark in Display and Dispensing design of Cosmetics. Think Design’s services involved Benchmarking, Conceptualization, Engineering, Prototyping and Implementation.
Flagship store opened on 5th August 2009 at Select City Walk, New Delhi.
Bathing luxury, redefined
28 July 2009Think Design’s initiative in the field of Design, Research and Innovation goes beyond delivering design solution to our clients. In an attempt to get insights into “Bath Accessories” segment, Think Design’s team studied living spaces, accessories, interior design elements etc., in luxury segment.
We further design developed three ranges of products that could satisfy aspirations of users looking for giving a luxurious touch to their bath rooms. The products have been designed and engineered for ready implementation.
For enquiries, please write to info@thinkdesign.in with subject line “Luxury Bath Accessories”.
Think Design website gets featured
16 July 2009
Think Design website gets featured in wowcss.com showcase gallery as an example of well designed and innovative CSS based website.
To view showcase gallery, please click here
THINK DESIGN EXPANDS ITS GLOBAL NETWORK
01 July 2009
Think Design is proud to announce its strategic partnership with Trinity Co. Ltd., Japan. Together, our Global network grew stronger and wider. Trinity Co. Ltd is a Design Research organization with presence in Tokyo and Milano and an experience of over 10 years in the field.
Together, our focus would be to perform Design Research activities with strong focus on India. Our experience in User Research, Design Research and Trend Research would help our clients get more close to their users. Our theme for 2009: Color.
With a wide network of Designers, Researchers, Architects, Interior Designers, Fashion Designers, Opinion makers and educators, we hope to bridge the gap between brand and consumers through our ever evolving Design Research processes.
To view our Global network, click here
Think Design unveils “Publications”
01 July 2009
Think Design unveils “Publications”- an initiative to help Indian Industry keep watch at Global design trends.
Think Design and Trinity Co. Ltd unveil “Publications”: Few of our valuable resources that could become indispensible part of design process. Our clients can access these resources by mailing enquiries at info@thinkdesign.in
To view publications, please click here
Think Design signs up with Godrej Interio division
03 March 2009
Think Design is proud to be part of innovation projects with Godrej. Together with the client, we have worked out stringent program to create innovation through dynamic Outside In approach. Further, this would establish Godrej as a ubiquitous name in the Household products category. Godrej is already a pioneer in creating path breaking innovations in house hold appliances like A/Cs, Refrigerators, Washers etc.,
To know more about innovation processes, please click here
Mahesh wins “Indira Innovation Award”
February 2009
Mahesh of Think Design wins “Indira Innovation Award” for his design of unique speakers. Speaking about his innovation, Mahesh said “Designs have always fascinated me, but until a few years ago, I didn’t know how to channelize my creativity” …
Mahesh was featured in Hindustan Times for his creation. This only enforces creative drive of our entire team. to view the article, click here
